Meta Q3 earnings: advertising props up 97% of revenue, Muse still burning money
Meta Q3 revenue was $64.6 billion, up 26% year-over-year, of which advertising contributed $63.06 billion, accounting for 97.6% of total revenue. The personal agent Muse, launched on September 8, surpassed 10 million downloads within 40 days of launch, but high capital expenditure turned free cash flow negative at $2.12 billion, and the full-year Capex guidance floor was raised from $130 billion to $135 billion. Muse currently mainly relies on subscription fees, with shopping being the most frequent use case; more than 25% of users have used the shopping feature, with average spend per transaction exceeding $200.
Meta Q3 revenue was $64.6 billion, up 26% year-over-year, of which advertising contributed $63.06 billion, accounting for 97.6% of total revenue. The personal agent Muse, launched on September 8, surpassed 10 million downloads within 40 days of launch, but high capital expenditure turned free cash flow negative at $2.12 billion, and the full-year Capex guidance floor was raised from $130 billion to $135 billion. Muse currently mainly relies on subscription fees, with shopping being the most freq
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