Miles summarizes the eight-step multimodal data cleaning solution for FDE at beauty companies
On October 28, 2026, Miles summarized an eight-step multimodal data cleaning solution for FDE implementation projects at beauty companies. The solution processes text, image, audio, and video data collected from Xiaohongshu, Douyin, WeChat Channels, and Weibo through eight steps: defining data specifications, preserving original content, mapping data relationships, multimodal normalization, conflict and quality cleaning, generating structured data, performing acceptance checks, and storing data by rules and versions. The original text emphasizes that cleaning results must not overwrite the original text, and that OCR, ASR, and model labels serve only as newly added results; when ASR and OCR values conflict, the original evidence is traced back, and if it cannot be confirmed, the item enters a pending-verification queue. This pipeline has also been organized into a general solution that can be reused in scenarios such as consumer goods insights, automotive word-of-mouth, restaurant site selection, and brand public opinion.
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