Roewe Jiayue 07 Launched: Built with Volcano Engine and Momenta as an AI-Native Extended-Range SUV

On October 23, the Roewe Jiayue 07 was officially launched. As the first model in Roewe's all-new "Jiayue" series, this large five-seat extended-range SUV targeting the 150,000-yuan class has accumulated more than 51,827 orders since pre-sales opened on September 21. Many voices in the industry directly interpret it as Roewe's "last-ditch battle," but viewed within the overall brand landscape of SAIC Passenger Vehicle, this is more like a key validation that will determine the pace of the brand's transformation—far from an all-or-nothing gamble. The launch of this vehicle centrally embodies the product thinking that SAIC Passenger Vehicle Vice General Manager Zhang Liang has been advancing for a long time. In numerous public sharings and industry exchanges, Zhang Liang has consistently emphasized that the family extended-range segment is already a red ocean, and that simply following the industry in stacking hardware and competing on paper specifications will never yield a real opportunity to break through; one must learn to find the blue ocean within the red ocean. He specifically pointed out the "car + AI" bolt-on model that is widespread in the industry today: many models only integrate large-model voice capabilities after the entire vehicle development is complete, which in essence is still a traditional infotainment system wrapped in an AI skin. True AI-native means defining the entire vehicle architecture with AI from the very start of the model's project initiation, opening all vehicle functions to AI—a difference at the foundational level that can never be made up later through a few OTA updates. In Zhang Liang's logic, this AI-native path is not at all a temporary chase after the current large-model trend, but is in the same lineage as the Roewe RX5 path from ten years ago—back then Roewe was the first in the industry to solve the car's "internet connectivity" problem, proposing the product philosophy of "understanding the car, and understanding you even better" with personalized experiences for every user, which in fact planted the seed of intelligence in the brand long ago; it is only today, with large-model technology mature and the vehicle electronic and electrical architecture iterated into place, that this thinking, accumulated over ten years, has the conditions for full implementation. As a strategic model launched at the twentieth-anniversary milestone of the Roewe brand, the Jiayue 07 was created through deep three-party collaboration between SAIC Roewe, ByteDance's Volcano Engine, and Momenta, and is positioned as an AI-native family car. The new vehicle comes in four configuration versions, with a limited-time benefit price of 119,800 to 144,800 yuan, directly bringing lidar and high-level intelligent driving capabilities powered by the Momenta R7 world model down to the 130,000-yuan price segment; the entire lineup comes standard with extended-range rear-wheel drive, large five-seat space enabled by a vehicle length of nearly 5 meters, and also offers targeted family-oriented features such as a dual hot-and-cold in-car refrigerator and a rear-seat AI companion eye-protection entertainment screen. In the currently fiercely competitive family extended-range segment, the goal of this configuration combination is very clear: to deliver the differentiation of "equal AI experience for all." Looking back at Roewe's market trajectory in recent years, the pressure the brand faces is objectively real. Its internal-combustion vehicle base has continued to shrink, and the many new energy products launched previously have never managed to become stable market hits, while Roewe's originally clear brand label has gradually blurred in users' perception. The first-mover advantage Roewe gained when the RX5 pioneered the internet car has long been gradually diluted amid the wave of the entire industry rushing into the intelligent-vehicle segment. The task borne by the Jiayue 07 is very clear: to establish a new perception of Roewe in users' minds—shifting from the high-value-for-money family car in everyone's impression to a true AI car for Chinese family users. Zhang Liang has set two clear main lines for the Jiayue series: mainstream families and AI, with the brand positioning being "born of AI, crossing over for the family." If the Jiayue 07 can build a strong reputation, this mature technology foundation can be rapidly replicated across subsequent models in the "Jiayue" series, helping Roewe secure a clear main line for long-term growth. The impressive pre-sale order figures mean the market holds high expectations for this AI-native family car solution, but they are still not the final market result. The real test will only formally begin after mass deliveries start in November. For AI cars, the biggest variable has never been in the officially published paper specifications, but in users' real long-term experience: the actual stability of high-level intelligent driving under complex road conditions such as China's urban villages and narrow roads during morning and evening rush hours, the fluency of multi-turn cockpit AI interaction, the actual energy consumption control of the extended-range system in daily commuting, and whether the nationwide terminal delivery and after-sales systems can keep up with the order scale—these details will directly shape the direction of subsequent user reputation. For Roewe, the Jiayue 07 is the most important card it holds right now. Its actual market performance tests whether Roewe can smoothly complete its brand pivot and regain the right to speak in the mainstream family new energy market. If it succeeds, it will directly open a brand-new cycle of brand development; even if the pace is slower, there is still ample room for adjustment within the SAIC system. The new energy segment never lacks opportunities for trial and error, but the time window left for a veteran automaker to reshape its user label is growing narrower and narrower.