Alibaba is internally testing Looogen, an AI film and television creation platform that supports Agent conversations and local deployment

According to what Duojia has learned, Alibaba is internally testing an AI film and television creation platform called "Looogen (Logic Smart Film)," with the slogan "With logic, it becomes a film on its own." This is a local Agent for short dramas and video production that can, through conversation, complete script episode breakdown, shot design, generation and retrieval of character, costume, and scene assets, character voiceover, background music, and finished-film production, and manage multi-episode asset packages and on-set assets, with support for white-model previews and video extension.

"Looogen" provides a desktop client plus local operation, and also supports Windows and macOS (both Intel and Apple chips). It further offers private deployment and the ability to connect to its own model channels. All creation sessions, generated assets, and finished-film outputs are saved on the local device. For film and television content creation, this means project assets and script assets do not need to be uploaded to the cloud, providing a local closed-loop solution at the level of data and project copyright.

In the product's conversational execution pipeline, a built-in credits billing system is included. Because it is still in the internal testing stage, all functions, product interfaces, pricing, and service forms may change, and the official version shall prevail.

What is "Looogen"?

This is not merely an AI video tool that only does text-to-video or single-shot generation. Looogen's highlight is that it uses an Agent to connect the industrialized film and television process.

Looogen Logic Smart Film provides two switchable operating modes, which is also its biggest point of differentiation from the vast majority of AI video tools on the market: one is the film and television Agent conversation mode, where instructions are issued in natural language and the AI automatically runs the entire short-drama production process; the other is the film and television suite workbench mode, where creators can manually enter each independent process module and exercise fine-grained control over the project.

The interaction interface of the film and television Agent conversation mode is Looogen's default mode. The product can be broken down into five core modules: video automation, director-level storyboarding, the film and television suite, the costume/makeup/props asset library, and localized deployment. The entire product targets the full short-drama production process and is not limited to simply generating clips; rather, it attempts to build a complete AI film-set production line.

Before executing a generation task, the system pops up a configuration panel where creators independently choose the underlying model, aspect ratio, resolution, and generation mode. The internal testing version is equipped with multiple models including Seedance 2.0, supports the three mainstream video ratios of 21:9, 16:9, and 9:16, covering horizontal-screen film and television dramas and vertical-screen short dramas; resolution options include 480P, 720P, and 1080P; it also retains a manual mode/automatic mode toggle switch, echoing the product's dual-mode logic: automatic mode leaves it to the Agent to advance fully automatically, while manual mode leaves it to creators to adjust step by step in the suite.

On the right side of the interface is the project engineering panel, divided horizontally into six major tabs: script, assets, storyboard, clips, finished film, and engineering. This is the unified asset repository for the entire creative project. Whether automatically generated by the conversational Agent or manually produced in the film and television suite, the resulting scripts, character assets, storyboard scripts, video clips, and final finished films are all uniformly archived here, realizing one set of engineering files per project and unified management of multi-episode materials, solving from the root the pain points of scattered materials and chaotic versions in short-drama projects.

Looogen also has a built-in skill library that can be added to the film and television Agent dialog box to lower the creation threshold.

Asset design is the core module through which Looogen maintains visual consistency across episodes, and it is also the key to how this AI film and television workbench solves industry pain points.

The actor library is categorized by age, divided into child, juvenile, young adult, adult, middle-aged, and elderly actor materials. Each character has a fixed portrait file with a name attached. Creators can directly select preset digital actors and reuse the same character image across multi-episode finished films, alleviating the character "face-changing" problem common in AI video. Self-built actor materials can also be added to the library, making it convenient to uniformly manage project-specific characters.

The scene library is packaged by genre, classified by themes such as alternate ancient times, Tang, Song, Yuan, Ming, and Qing dynasties, the Republic of China era, modern times, and fantasy film studios. Preset scene materials such as markets, wilderness, underground palaces, xianxia, and battlefields can be directly selected, and it also supports switching to the costume material panel to quickly match character clothing.

The material package is the storage container for the entire project's assets, used for reuse and unification of characters/scenes/props in serial content.

In this workbench, users can initiate all creative work through natural conversation. Can the Agent be as smooth as a real film crew? It still depends on the works showcased after release.

There is an "Open Film and Television Suite" entry in the upper right corner of the client, which also confirms that the dual modes can be switched back and forth at any time.

The homepage of the film and television suite breaks the entire short-drama industrialization chain into a row of sequentially connected function cards, arranged completely from early-stage creativity to post-stage review: video shot-by-shot analysis, script evaluation, script supermarket, script storyboarding, asset design, video generation, intelligent editing, subtitle generation, film and television post-production, audio post-production, and data insights.

For example, click open the detail page of the "video shot-by-shot analysis" module. This module has three built-in core capabilities: video-to-storyboard, video-to-script, and script analysis. The operation logic is intuitive: after filling in the drama name and uploading a reference sample video, the system can automatically break down the original film's shots and output the corresponding storyboard script; it can also reverse-engineer a finished video back into a text script, or directly perform content analysis on a script. For short-drama teams, this function can be used to break down the shot rhythm and narrative framework of benchmark hit works, quickly extract reusable creative paradigms, and complete early-stage creative research.

The design philosophy of the entire product is clear: two modes for two types of creators. If efficiency is the goal, simply use the Agent conversation mode—state your requirements in one sentence, and the AI automatically strings together the entire workflow of script episode breakdown, storyboarding, asset generation, voiceover and music, and final cut output, making it suitable for rapid test footage and batch production; if you need fine-grained control over project quality and manual intervention at every step, switch to the film and television suite workbench, entering the modules for shot-by-shot analysis, storyboarding, assets, post-production, etc. one by one, adjusting individual stages separately, and making refined modifications to the script, character designs, shots, and sound effects.

Both forms share the same underlying on-set asset system. Whether it is fully automatic generation by the Agent or manual production in the film and television suite, characters, scenes, costume and prop assets, and episode project files are all managed uniformly, ensuring visual style consistency across multiple episodes of short dramas and avoiding the most common AI generation problems of characters "changing faces" and art style jumping.

After ByteDance and Kuaishou, Alibaba fills its video production gap

ByteDance has two new business lines: Jimeng AI has launched an AI short drama creation service platform; Volcano Engine is beta-testing Seedance Studio in August 2026, a platform covering the complete process from creative planning and asset generation to iterative modification and final cut, distinct from the lightweight video generation features within Doubao and Jimeng. Kuaishou, relying on Kling AI, has launched LIKLI, an AI Agent for short drama creation that focuses on initiating a project with one sentence and automatically breaking down script and shot tasks.

Alibaba has launched Looogen, targeting the real gap in the industrialized production of serialized short dramas. Most AI tools on the market essentially still focus on "generating video clips," while the biggest pain points of multi-episode serialized short dramas are characters changing faces across episodes, scene art style jumping, and chaotic project asset versions. Looogen adopts a dual form of Agent conversation plus a visual film and television suite, with a built-in layered digital actor library and a scene asset library packaged by era and genre, supporting material packages that lock the entire project's assets, while also integrating video shot-by-shot analysis, script evaluation, and a script copyright marketplace into the same workflow.

The industry significance of this product is that it breaks away from the involution of simply competing over video generation image quality to build an integrated digital film set. It no longer only produces shot clips, but brings script procurement, creative research, character and scene asset management, final cut production, and project archiving together on one platform.

For creative studios in short dramas, film and television, etc., it can reduce the cost of controlling art consistency across series episodes; for Alibaba, this is a key move to strongly attack the upstream production stages of short dramas and film and television video, directly targeting professional studios' demand for full-chain asset control beyond ByteDance and Kuaishou, opening up a completely different competitive track.

This article comes from the WeChat public account "Dujia," author: Dujia, published by 36Kr with authorization.