Lazada boosts local traffic in Southeast Asia for Double 11 and showcases five types of AI Agent

Double 11 kicks off. Southeast Asia is ushering in the year-end shopping season, and Chinese brands are also starting the sprint for a new round of sales. This year, Lazada has increased its investment in local traffic and marketing, from influencer promotion and livestream selling to platform subsidies and flash sales, so that more Chinese brands are seen by local consumers and can win more orders during the annual shopping peak.

Over the past two years, more and more Tmall brands have entered Southeast Asia through Lazada's "one-click light overseas expansion." Merchants can directly leverage the products and operating foundation they already have in China, with the platform handling local operations, so they do not need to build an overseas team from scratch. By the end of the first half of 2026, nearly 10,000 Tmall brand merchants had joined the program, tens of millions of selected products had entered the Southeast Asian market, and the transaction volume of participating brand merchants continued to achieve double-digit quarter-on-quarter growth.

As Chinese brands gradually open up sales channels in Southeast Asia, the effects of local promotion are also beginning to show. During this year's 9.9 mega sale, affiliate marketing contributed nearly 30% of Lazada's total regional transaction volume. In Thailand, the fashion brand Crying Center expanded its local exposure through Lazada's collaboration with Vogue, and its 9.9 mega sale performance grew more than 9 times compared with 6.6. A new deep-sleep pillow product also achieved impressive sales results in a single livestream through local influencer promotion and livestreaming.

With experience from previous mega sales, Lazada is continuing to increase local marketing investment for this year's Double 11. In addition to expanding cooperation with local influencers and livestream channels, the platform will also refer to consumption trends in different markets and past mega sale performance to help merchants find products more popular with local consumers and match them with corresponding promotional resources. For Chinese brands, products do not have to simply be listed and then wait for buyers to search; they can also reach more potential buyers through channels familiar to local consumers.

Beyond traffic, price is also key to winning orders during mega sales. For this year's Double 11, platform subsidies, merchant coupons and LazFlash flash sales and other discounts are stacked to make the final prices of brand products more attractive. On logistics, Lazada launched free shipping in Malaysia in September and will gradually expand coverage. For cross-border merchants, eligible products have lower shipping costs, and consumers have one less concern when placing orders.

As merchants busy themselves preparing for the mega sale, some tedious work in daily operations also has new solutions. Recently, Lazada showcased five types of AI Agents, covering areas such as product information optimization, advertising placement, shopping guidance, logistics inquiries and refund processing. Product descriptions can be optimized with AI to make them easier for consumers to find; advertising placement can also be adjusted with AI assistance. From product maintenance to after-sales inquiries, work that originally consumed a great deal of merchants' time is becoming more effortless through AI.

Nearly 10,000 Tmall brand merchants have entered Southeast Asia through Lazada, and more and more Chinese brands are beginning to open up sales channels locally. This Double 11, from local influencer promotion and livestream selling to platform subsidies and flash sales, merchants have more opportunities to reach local consumers and win orders. For Chinese brands that have already entered Southeast Asia, this mega sale is not only an opportunity to boost sales, but also an important moment to expand their local customer base and build a foundation for subsequent sales.