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China.com TechnologyUpdated Nov 2 15:56

Xiangxingqiu: Using AIGC for Authentic Xiaohongshu Seeding, Outputting 500 Notes per Day on Average

AI summary

Xiangxingqiu, one of Xiaohongshu's first batch of officially certified MCN agencies, has integrated AIGC into two paths: creator co-creation and agency creation. AI handles brand information verification and seeding quality assessment, while professional wording and compliance remain under human review. Taking a certain infant formula brand as an example, the content middle platform steadily outputs no fewer than 500 high-quality, effective seeding notes per day, raising the search occupancy rate to 20%+. Xiangxingqiu has partnered with over 30,000 bloggers and cumulatively served more than 1,000 brands, ranking first in the maternal and infant field for seven consecutive years.

Body · AI translation

Understand Xiaohongshu first, then talk about AIGC.

With experience from collaborating with 30,000 creators and accumulated service to 1,000 brands, we understand content, and we also understand business.

Elephant Planet (Daxiangma, Yunbi Culture) was founded in 2018 and is one of the first batch of officially certified creator MCN agencies on Xiaohongshu. It collaborates with more than 30,000 creators, covering four fields: maternal and infant, home and lifestyle, beauty and personal care, and big health, and integrates endorsement resources such as artists, sports stars, doctors, nutritionists, and nursery teachers; its MCN operation scale has ranked among the top in the industry for many years, and it has been No. 1 in the maternal and infant field for seven consecutive years.

Beyond resources, we are more deeply involved in co-creating content with creators: matching influencers by category and audience so that brand information has both real experience and professional endorsement. We have cumulatively served more than 1,000 brands, with more than 50 annual framework clients, including Wyeth Illuma, Yipin Group, Biostime, Dr. Kong, P&G, Zuoyebang, Tempur, DeRUCCI, Giving, UNIQLO, Lenovo, Philips, and others, spanning multiple categories such as maternal and infant, home, personal care, 3C, and education. In long-term service, we are well versed in platform marketing systems such as KFS, Lingxi, CID, Xiaohongxing, and Xiaohongmeng, forming three major directions: content marketing strategy, performance advertising conversion, and integrated social marketing, and we have also distilled category-by-category seeding into reusable methods.

Understanding the platform, understanding influencers, and understanding users are the prerequisites for our use of AIGC. AI can generate content, but only those who understand Xiaohongshu know what content can grow in the community.

Around "how to use AIGC to create authentic content," Elephant Planet puts AI into two creative paths:

Elephant Planet (Daxiangma, Yunbi Culture), based on the creators' strengths in content formats, breaks apart the information the brand wants to convey and places it into users' real life scenarios—first letting the scenario stand, then letting the selling points grow naturally. After content creation, AI performs a round of brand information verification and seeding quality assessment and gives optimization feedback; professional wording and compliance boundaries are still left to humans to gatekeep.

In scenarios where the agency leads creation, Elephant Planet advances in four steps:

Taking a certain milk powder brand as an example, Elephant Planet restructured the brand's search mindset with "keyword anchoring + massive UGC": the content middle platform steadily outputs no fewer than 500 high-quality effective seeding notes per day on average, keywords are not forced in but scientifically laid out according to users' search habits; then, with a "test—accumulate—amplify" closed loop for continuous iteration, the search occupancy rate rose to 20%+. From buying traffic to accumulating content assets, the brand has grown its own moat in the search field.

AI is reconstructing seeding productivity. In 2026, Elephant Planet has gained profound experience growing rapidly under this AI wave, and in 2027 it will continue to take MCN as its core gene and integrated content marketing as its driver, turning AIGC into reusable content productivity and a growth lever for brands. Efficient, precise, and scalable, making breakout awareness and sales growth no longer an either-or choice, but arriving simultaneously.

Source

China.com Technology