Samsung's first AI glasses set to launch in South Korea and the US in mid-December
Samsung Electronics has set the launch date for its first AI glasses in mid-December, with South Korea and the US as the first sales markets; pricing has not yet been finalized. This initial launch does not cover major markets such as Europe, China and Japan, and the sales scope is noticeably smaller than that of the Galaxy S26 series, which covers about 120 countries and regions. Samsung previously also launched its headset Galaxy XR first in South Korea and the US, only expanding to the UK in July this year.
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According to reports, Samsung Electronics has set the launch date for its smart glasses for mid-December and designated South Korea and the United States as the first sales markets, a move that marks Samsung's official entry into the AI glasses market. This initial launch does not cover major markets such as Europe, China, and Japan, and the price has not yet been finalized.
For related reading on hardware specifications: "All frame types of Samsung's first AI glasses revealed, covering 9 frame designs and 26 styles." Compared with this year's Galaxy S26 series, which launched successively in about 120 countries and regions including South Korea, the United States, the United Kingdom, and India, the sales scope of this initial launch is significantly smaller.
However, in October last year, Samsung likewise took the lead in releasing its headset "Galaxy XR" in South Korea and the United States, and in July this year expanded sales to the United Kingdom. This strategy confirms Samsung's consistent practice in recent years of first testing new product categories in the South Korean and U.S. markets before gradually expanding to other markets.
Source: finance
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