Geo Optimization Three-Layer Working Method: Foundation, Enhancement, and Standing Out

Geo expert Yu Lei divides generative engine optimization (Geo) work into three layers: the foundation layer determines whether content can be trusted by machines, the enhancement layer uses measurable actions to boost visibility, and the differentiation layer builds barriers through real experience and proprietary data. The article cites data from Aggarwal et al., KDD 2024: adding cited sources yields about +28%, adding authoritative quotations about +41%, and supplementing sourced statistics about +33%; Liu et al., TACL 2023 shows that for long texts, the trust rate at position 1 is 75.8%, dropping to 53.8% at position 10. A CNNIC report states that as of June 2025, China's generative AI users reached 515 million, with a penetration rate of 36.5%.