ByteDance, Tencent, and Kuaishou all speed up at the same time—how far is interactive content from an explosion?
ByteDance, Tencent, and Kuaishou have intensively advanced their interactive content layouts over the past month: Douyin launched the Interactive Space Plaza and an interactive drama zone, adapted popular AI short dramas such as "Gui Xu" and "File Zero" into interactive versions, and on October 19 released a call for cooperation on interactive dramas and interactive film-games; Tencent's Konghu TDream mini-program began closed beta testing with data wipe, and Zaohua Gongfang updated professional features such as the infinite canvas workflow on September 17; Kuaishou launched the "Kuaishou Interactive Content World" mini-program, showcasing interactive dramas, simulation raising games, and lightweight mini-games in one place. The article notes that entry points and creation tools have gradually improved, but the cost of multi-branch storylines in interactive dramas is higher than that of ordinary short dramas, the revenue-sharing mechanism is not yet clear, and whether users are willing to stop at key nodes to make choices still awaits market validation.
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