Chinese large-model vendors shift from competing on models to grabbing consumer hardware entry points
In 2026, Chinese large-model vendors began making forays into consumer hardware, with StepFun and Alibaba's Qwen releasing AI phones and glasses/earbuds products on the same day, October 13. The article argues that rapid model iteration and fierce price wars have led to low user retention; QuestMobile data shows that mainstream AI apps have a 30-day retention rate of only 12.8%, and hardware is seen as an entry point for locking in users. The article also mentions ByteDance's partnership with ZTE nubia to launch the Doubao phone assistant, StepFun's STEPX Neo Pioneer Edition priced at 3,999 yuan, and the losses of vendors such as Zhipu and MiniMax.
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