JD Double 11 Report: Waveguide Smart Glasses Sales Up More Than 3x Year-on-Year, RayNeo iO Ranks First in Single-Item Sales
JD's Double 11 opening report shows that from October 12 to November 1, sales of waveguide smart glasses grew more than 3x year-on-year. RayNeo simultaneously topped JD's two major brand rankings for smart glasses and XR devices, and the new RayNeo iO ranked first among waveguide glasses in single-item sales. RayNeo GT Max ranked first among AR glasses in single-item sales; its equivalent 6-meter 267-inch giant screen and native 3DoF spatial hovering continue the momentum from 618. During the event, the final price of RayNeo iO after stacking discounts and national subsidies was 1,911 yuan.
Body · AI translation
On November 3, JD.com released its Double 11 smart glasses opening sales report. Data shows that between October 12 and November 1, the smart glasses category reached a new high, with sales of optical waveguide glasses growing more than 3 times year-on-year, as the sector moved from early adoption to volume growth. In this round of category breakout, RayNeo simultaneously topped both the JD.com smart glasses and XR device brand rankings, with the new RayNeo iO ranking first among optical waveguide glasses products and the RayNeo GT Max ranking first among AR glasses products.
The sales growth of optical waveguide smart glasses reflects consumers' growing interest in display-type AI glasses. In this ranking, the RayNeo iO topped the optical waveguide glasses product list. Centered on daily communication and efficiency needs, the RayNeo iO combines always-on proactive AI with optical waveguide display, and through a lightweight design makes information interaction and extended wear more natural. This product approach, which balances functional practicality with wearing comfort, is precisely the key to driving AI glasses into everyday life, and its market performance provides positive validation for this direction.
The professional cinema-grade AR glasses RayNeo GT Max have continued the popularity seen during 618 and remain at the top of the AR glasses rankings. With an equivalent 6-meter, 267-inch giant screen and native 3DoF spatial anchoring, the product delivers a more stable immersive experience for watching movies and gaming.
As the only company in the industry to achieve full-chain in-house development and mass production of core optical solutions, RayNeo continues to invest in near-eye display optics and complete-device R&D, providing strong support for product iteration and scaled delivery. At the same time, from optical waveguide display-type AI glasses to professional viewing AR glasses and AI camera glasses, RayNeo continues to drive the transformation of innovative technological achievements into consumer products, bringing AR and AI experiences into more life scenarios.
In this JD.com Double 11 opening sales event, RayNeo captured first place on two major brand rankings and in segmented product rankings. Behind this is the synergistic effect of being guided by user scenario needs and supporting a diversified product layout with technological accumulation. RayNeo is driving consumer-grade AR and AI glasses from "early adoption" toward "everyday use," accelerating smart glasses' emergence as a new entry point connecting users with the digital world.
The Double 11 event is still ongoing. During the event, the RayNeo iO is priced at 1,911 yuan after stacking discounts and national subsidies, the RayNeo GT Max standard edition is priced at 2,209 yuan, and the AI camera glasses RayNeo V4 start at 1,529 yuan.
Submissions/tips: tougao@youxituoluo.com
Article/business cooperation: Lin Nan (WeChat 19250561593)
Join the industry exchange group: Lin Nan (WeChat 19250561593)
Digital technology industry information and service platform
Download the "Tuoluo Technology" APP to get cutting-edge, in-depth digital technology industry information