Fan Xiaojin, the "Little Jack Ma," Finishes Filming 60-Episode CEO Short Drama in Three Days; AI Face-Swapping and Dubbing Draw Criticism

Little Ma Yun Fan Xiaoqin Launches in a Domineering CEO Short Drama! AI Face-Swap and Dubbing Draw Maximum Criticism, Netizens: So Cringe It Makes Your Toes Curl

Leikeji Download the App for Exclusive Early Access 2026-11-01 16:32:34 From Beijing Updated 2026-11-01 16:50:34

On November 1, the short drama that Little Ma Yun Fan Xiaoqin finished filming in three days—60 episodes in all—launched yesterday.

The drama is titled "The God of Wealth Descends: The Family's Pampered Little Young Master." Just from the name, you can tell it's a typical wealthy-family comeback wish-fulfillment story.

Fan Xiaoqin plays the male lead, a rich young master who descends to the mortal world carrying the divine consciousness of the God of Wealth. He is cast out and lives away from home from childhood, and at 18 he is recognized by his family and returns to his roots. The drama has it all: kidnapping scenes, business-war scenes, and scenes of slapping down the villains—and the most outrageous part is that he's even been given a kiss scene.

(Image source: Xiaolei screenshot)

I casually binge-watched a few episodes, and to be honest, the viewing experience is hard to describe in a word. The plot is stale and stiff, and the actors' performances are cringeworthy to an absurd degree.

One netizen commented that when they scrolled to a clip, they were so embarrassed they could have dug out a three-bedroom apartment with their toes. After watching, Xiaolei deeply agrees—no wonder everyone who watched it came away saying it was too cringe-inducing; the viewing experience really is torturous.

The filming speed of this short drama is even more mind-blowing: it started shooting on September 10 and announced wrapping on the 12th—72 hours at most to film 60 episodes, less than 40 minutes of shooting time per episode, not much slower than the time we spend scrolling through one short video.

His cousin Huang Xinlong previously revealed in a livestream that although the actual shoot only took three days, post-production editing took nearly two months, and all the actors in the drama were dubbed—none of it was their original voices.

In on-set leaked footage, he is wearing an oversized suit that doesn't fit and ear studs, tied to a chair performing a kidnapping scene, which looks a bit awkward.

(Image source: Weibo)

As for investment, the team said publicly that the total investment in this drama was 1.8 million yuan, and the full set is sold as a package for 59.9 yuan.

Doing a quick calculation, it would take 30,000 paying viewers just to break even—and that's without counting platform revenue sharing and promotion costs.

To launch the short drama, the team also went all out on promotion, specifically inviting a whole lineup of internet celebrities—including Sandage, Disney's Runaway Princess, Huang Yinxun, Kaosike Ma Jianping, Mi Jiayin, and Young Master Zhao—to each put out videos to endorse and drive traffic, with quite an impressive show of force.

But to be honest, the pressure to recoup the investment is really not small.

What really set this off, though, was the kiss-scene controversy. Many people who watched the clips came away saying it was cringe-inducing—not because the plot was heartbreaking, but because it was hard to watch.

Everyone knows Fan Xiaoqin's situation: he has a Grade II intellectual disability, has barely attended school, and can't even write his own name smoothly. Having him play a domineering CEO young master and even film a kiss scene—is this really finding him a job, or using him as a freak-show gimmick?

(Image source: Xiaolei screenshot)

Xiaolei Bibi (ID: xiaoleibbb) thinks this is no inspirational comeback at all—it's just the same familiar hype playbook being staged all over again.

Think back on Fan Xiaoqin's path over these years—doesn't he have to come out and stir something up every so often?

As a child, he was dug up and packaged because he looked like Jack Ma; he lived in a villa and rode in luxury cars and had a few glorious years, then once the heat died down he was sent back to the countryside.

Later, as an adult, he first did livestreams mechanically reciting "thank you, boss," and selling calligraphy at 50 yuan a piece that hardly anyone bought; then he officially announced a romance, kissed on livestream, and dropped pregnancy news.

Wave after wave of attention, every step precisely hitting the traffic nodes.

This short drama is the same: the speed of filming 60 episodes in three days makes it obvious this wasn't aimed at making a good work.

On set, someone reads a line and he repeats it; when the director shouts cry, he squeezes out tears; when the director shouts laugh, he bares his teeth—the whole time like a marionette.

The crew is all his own people too: his brother and cousin both join in, and even the boss personally comes on to make a cameo—calling it a family-workshop-style traffic harvest is really no exaggeration.

If you ask Xiaolei, the ones who understand marketing best are still the team behind him: deliberately releasing the kiss scene to create controversy, and pulling in a bunch of internet celebrities to build momentum.

(Image source: Xiaolei screenshot)

They know very well in their hearts that praise and criticism are both traffic—the higher the discussion, the more free exposure.

As for whether the drama is good or whether the actor can understand the plot, that's actually not so important. Anyway, short dramas have low costs and fast cycles; they cash in on the hype while it lasts, recouping as much as they can, and if all else fails, ads can cover the bottom line.

Xiaolei sometimes really wonders: this approach of coming out to hype every so often—how much traffic can it still harvest? That face that resembled Jack Ma was a trump card back then, but now it has long lost most of its novelty.

The audience's sympathy and curiosity are also limited; consuming it once or twice is fine, but if you keep bringing it out to stir-fry, sooner or later people will get tired of it.

Once this wave of hype passes and the short-drama money is made, what happens to Fan Xiaoqin? He is already 18, with no education and no special skill.

How long Little Ma Yun Fan Xiaoqin can stay famous, and whether he'll crash and burn—Xiaolei doesn't dare draw a conclusion. But I can say this: relying on hype to grab eyeballs may make you hot for a while, but it can't keep you hot for a lifetime.

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