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TechCrunch AI更新于 11月3日 11:02

苹果或借第三方 AI 应用增收,CFO 称存在第三方应用与合作机会

Apple may try to increase revenue by doing…something with third-party AI apps

AI 导读

苹果 CFO Kevan Parekh 在财报电话会上表示,AI 除推动用户升级设备外,在第三方应用、合作及第一方业务上都存在机会,但未说明具体形式。路透社称投资者猜测苹果可能通过 App Store 分发第三方 AI 智能体并抽成。苹果预计 12 月季度服务业务增长 8% 至 9%,并提到第三方授权等逆风因素。

正文

Apple’s services business remains at record levels, but it’s facing growing pressure . The central part of that business, Apple’s App Store, has faced regulatory pressure and a slump in mobile gaming, which have hurt services growth .

However, on Monday’s earnings call, Apple signaled that it may look to boost services revenue through third-party apps. What does that mean, exactly? Unfortunately, it’s not entirely clear.

When discussing how AI could potentially “contribute to revenue growth over time,” Kevan Parekh, Apple’s chief financial officer, said: “On the product side, you know, we feel AI offers a compelling reason for customers to upgrade and switch in order to get the latest capabilities, and we also feel there’s opportunities across third-party apps and partnerships as well as first-party opportunities.”

Parekh did not elaborate on what sorts of opportunities might be available via third-party apps. However, Reuters reported Monday that investors are wondering whether Apple could profit by distributing third-party AI agents through the App Store and taking a cut of the revenue they generate.

Regulatory and legal changes have cut into App Store commission revenue in some markets, even as Apple’s services business as a whole continues to grow. Third-party estimates in August, for example, suggested the company had seen an 18% drop in U.S. commission revenue, with declines also in Brazil and Japan after those countries introduced new regulations. Apple has traditionally controlled payments within its app marketplace tightly, taking a cut of all App Store transactions. But a lawsuit by Epic Games ultimately forced the company to allow apps to redirect users to outside payment systems. Other legal challenges throughout the world have further hampered the business.

During the earnings call, Parekh referenced Apple’s App Store woes and returned to the idea that the company’s service business could expand into new territory.

“We’ve also seen some factors that impacted the performance of the App Store, and during the September quarter, the performance on the App Store was similar to the prior year, and we had a record number of paid subscriptions with double-digit growth for third-party apps on the App Store,” Parekh said. “At the same time, we did see some headwinds in mobile gaming that we’ve talked about before, and expect to see those continue into the summer quarter.”

Parekh added: “As we move ahead, we expect services growth to to be between 8 to 9% [in the December quarter]. This outlook contemplates our best estimates on sequential headwinds, primarily from third-party licensing and the additional half percentage point of foreign exchange I just mentioned.”

TechCrunch has reached out to Apple for more information and will update this story if it responds.

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