Google 将从 2027 年起要求学校接受 AI 才能使用搜索
Schools that turn off Google's AI will lose search too starting in 2027
据《纽约时报》报道,Google 将从 2027 年初起要求学校在面向学生的账号中启用 AI 功能,否则将失去 Google Search 访问权限。Gemini、Gemini Notebook 和 Google Search 默认关闭,学校可逐项开启,但已不再提供不含 AI 的搜索版本。Google 教育副总裁 Chris Phillips 称搜索与 AI 已紧密融合难以拆分;此前 Classroom 默认开启 AI 功能引发反弹,公司随后调整。纽约市和洛杉矶两大校区已在 9 月收紧学生使用 AI,洛杉矶希望保留不含 AI overviews 的搜索但未获允许。
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Google 把搜索与 AI 捆绑成学校无法拆分的选项,读者可据此观察教育市场的产品议价方式。
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Starting in early 2027, Google will give schools an ultimatum: accept AI for students or lose access to Google Search entirely. Gemini, Gemini Notebook, and Google Search will all be off by default for student accounts. Schools can turn each one on individually. But a version of search without AI? That's no longer on the table. The New York Times broke the story first. Google's vice president for education, Chris Phillips, said search and AI have become too tightly fused to pull apart.
Google recently flipped AI features on by default inside its learning platform Classroom for schools with Gemini access. That move drew backlash, and the company is now reversing course. Schools that choose to enable search will get two flavors: search with full AI overviews and AI chat, or search with "Guided Learning," a mode designed to steer students toward answers rather than hand them over directly.
None of this happens in a vacuum. Google dominates the US school market with Chromebooks, Gmail, and Classroom. Education professor Morgan Polikoff called the move a textbook case of the tech industry shoving AI onto people whether they want it or not. The country's two largest school districts, New York City and Los Angeles, had already pulled back on AI for students in September. Los Angeles specifically wanted to keep using Google Search without AI overviews. Google won't let them.