Torani, 101 Years Old and Never Having Laid Off Employees: Uses AI but Does Not Lay Off Older Employees, Revenue Expected to Exceed $800 Million in 2026
The American syrup manufacturer Torani has never laid off employees in its 101-year history. CEO Melanie Dulbecco said the company also uses AI and automation, but only reduces new hiring and does not cut existing staff. During the pandemic, the company's revenue once fell 20%; by cutting marketing expenses and shifting to online retail, full-year revenue in 2020 instead grew 15%. Torani currently has more than 500 employees, and over the past 35 years its annual revenue has grown by an average of about 20%. It is expected to exceed $800 million in revenue in 2026.
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